Trademarks are words or images, or sometimes colors or sounds or designs that are used to show the source of goods or services in commerce. Trademarks can be registered with the U.S. Trademark Office.
Susan loves to register trademarks, which is also called trademark prosecution. The process of registering a trademark takes a full year or more. The process begins with choosing a good trademark that is likely to succeed at registration. A good, strong trademark is a valuable asset for your company.
The trademark must be used to help sell goods or services. The goods and services are divided into Classes. Each class has hundreds or thousands of accepted Listings. The Listings specifically name what is being offered.
Trademark registration is very complicated! It is not a do-it-yourself activity. There are many rules. Among many other rules, a trademark cannot be "merely descriptive" of the goods or services, nor can it be misdescriptive. A trademark cannot be accurately geographic or misleadingly inaccurate geographically. It cannot be the title of a single work as a goods. It cannot be "primarily a surname." It cannot conflict with an existing trademark and it cannot confuse the potential buyers. And on and on. The strongest trademarks are said to be those that are fanciful created words.
Susan loves working on trademarks. She handles each one with great care.
Registering a trademark is a significant expenditure of money and time. The filing fees and other fees can add up. Susan knows how to keep fees as low as possible by planning the registration process to keep it as efficient as possible. The lawyer's fees are also significant, but in keeping with the specialized knowledge that is required to successfully prosecute a trademark.
Every business today needs three basic things --- a website, email, and at least one registered trademark.
Contact: SusanBasko@gmail.com
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